Scales In International Marketing

Stok Kodu:
9786057009746
Boyut:
135-210-0
Sayfa Sayısı:
162
Baskı:
1
Basım Tarihi:
2020-11-01
Kapak Türü:
Karton
Kağıt Türü:
Kitap Kağıdı
Dili:
İngilizce
11,18
9786057009746
754822
Scales In International Marketing
Scales In International Marketing
11.18
Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
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